Fractional Leadership
Plug in senior marketing leadership without the overhead.
AFTER-HOURS INDUSTRIES is a marketing consultancy purpose-built for today’s CMO. We help brand leaders rearchitect their marketing organizations for growth, speed, and sanity. From marketing strategy and org design to partner management and AI integration, we design systems that actually work.
Marketing Strategy
Clarify your brand,
message, and
go-to-market plan.
Partner Selection
Find, vet, and manage the right agency or freelancer.
Org Design
Build the team, structure, and process your marketing needs now.
AFTER-HOURS INDUSTRIES is a marketing consultancy purpose-built for today’s CMO. We help brand leaders re-architect their marketing organizations for growth, speed, and sanity. From marketing strategy and org design to partner management and AI integration, we design systems that actually get results. It’s the work your agency—and you—would be doing if you had the time.
AI Integration
Streamline ops
with AI tools, workflows,
and automation.
Modern Marketing Is a Maze.
We Build the Map.
You shouldn’t have to choose between an agency, an in-house team, freelancers, creators, or AI. The best solutions blend the best of each to meet your goals. We help you design the right system—not sell you a one-size-fits-all solution.
Agencies offer headcount. Consultants offer POVs. AI offers speed. Freelancers offer flexibility.
At AFTER-HOURS INDUSTRIES, we architect systems that work across talent, tech, and teams. Because great marketing needs more than good ideas. It needs the right system to bring them to life.
Review your brand strategy against your current marketing setup to identify gaps. Ensure that your setup aligns with each of your KPIs and growth goals.
Design a custom blueprint based on your brand strategy including org structure, workflows, role maps, and partner plan.
Plug in the right talent (internal or external), integrate tools and AI, to execute at scale. Outcomes are measured against daily, weekly, and longer term marketing objectives.
Industries We Work With
From challenger brands to global enterprises, DTC startups to legacy CPG leaders, AFTER-HOURS INDUSTRIES brings deep category experience built through decades of leading, advising, and growing some of the world’s most recognizable brands.
Category Experience
Consumer Packaged Goods
Food & Beverage
Tech & SaaS
Healthcare & Pharma
Hospitality & Travel
Energy & Utilities
Retail & Apparel
Travel, Tourism & Hospitality
Beauty & Personal Care
Automotive & Transportation
Home Appliances & Consumer Goods
Media, Entertainment & Content
Client Experience
What the Industry is Saying
Robert Rose
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Alex Smith
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Drew Carlyle
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Jessica Davis
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Our Services
At After-Hours Industries, we don’t just offer services—we build systems. Each of our core offerings is designed to plug into your marketing organization with precision. Whether you're rethinking your structure, sharpening your strategy, or integrating AI, our modular approach helps you move faster, spend smarter, and scale what works.
Agency & Partner Management
We evaluate, manage, or augment your existing partners to ensure accountability, alignment, and performance. Freelancers, agencies, consultants, and technology.
Brand & Growth Strategy
Foundational strategy to position your brand, sharpen your message, and build a go-to-market plan for speed and results.
Marketing Model Assessment
Our signature service. A 2-week diagnostic audit of your brand strategy against your current marketing setup. We review your approach, objectives, team, and process to pinpoint bottlenecks and unlock growth with a clear plan of action.
Org Design & Fractional Leadership
Restructure your team for modern marketing—or plug in senior leadership to guide the transition, including fractional CMO support.
AI & Automation Integration
We help you implement AI tools and agents, automate workflows, and build reusable prompt libraries that supercharge efficiency without losing the human touch.
“You don’t need another agency. You need the right model—and someone who knows how to build it.”
Built by experts.
Designed for what's next.
AFTER-HOURS INDUSTRIES was founded by Morgan Carroll, a former agency president who led $100M portfolios, built award-winning campaigns, and scaled cross-market teams. Together with his team of specialized consultants and partners, AFTER-HOURS INDUSTRIES is something smarter: a modular, flexible, marketing consultancy built around strategy, structure, and results—not retainers, billable hours or overhead.
We have a curated bench of specialists—strategists, creatives, technologists, and operators—each handpicked to unlock a different part of your growth engine. Our team assembles around your needs, not the other way around. It’s not about big headcount. It’s about the right talent, plugged in at the right time, to actually get things done.
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Let's Build a Marketing System that Works for You
contact@afterhoursindustries.com
(312) 285-0631
Chicago, IL 60654
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